Full Circle Web UI Concept

Next.jsWIP

This project began as a speculative redesign inspired by Full Circle Brewing Company. I felt there was a disconnect between the strength of their taproom experience and their digital presence, which sparked the concept. After they declined collaboration, I evolved the idea into a productized craft brewery website demo. The goal was to create a scalable website template tailored specifically for craft breweries, emphasizing texture, bold layouts, and immersive beer artwork to better reflect the atmosphere of a physical taproom. The experience includes detailed beer pages with style and ABV information, draft availability tags, artwork-focused layouts, similar beer recommendations, events and merch sections, and conceptual calls-to-action like “Find Beer” or “Order for Delivery.” A quick merch component is integrated to encourage additional non-alcoholic purchases and support revenue beyond the taproom. The project was originally built in Next.js as a custom frontend study to experiment with component architecture and advanced styling techniques. It was later productized in Wix to demonstrate how the concept could be deployed as a scalable, real-world solution for small to mid-sized breweries. You can view the live demo in the link below.